Wayne Powers is the President of Valassis, which helps thousands of local and national brands tap the potential of industry-leading data through intelligent media delivery – understanding, engaging and inspiring millions of consumers to action through cross-channel campaigns. Wayne is responsible for the strategic direction of the company, driving financial growth through product innovation, growth initiatives and organizational efficiencies. With a strong business acumen and wealth of industry knowledge, Wayne is focused on deepening Valassis’ innovative product portfolio, strengthening client relationships and enhancing the consumer experience.
With more than 20 years of leadership experience in the media industry, building high-performing company culture and delivering innovation through thought leadership and collaboration, Wayne has driven financial results for a wide range of clients from global to hyper-local. He has successfully led integrated media initiatives, boosting revenue growth of global brands and providing industry-changing solutions for marketers. His combined sales and operations experience spans the consumer packaged goods, print, digital and marketing services industries.
Prior to Valassis, Wayne was President of Gravity4, a multi-channel marketing services platform that allows marketers to engage with target consumers throughout their purchase journey. As President of Parade Media Group, Wayne transformed the consumer and advertiser experience across print and digital channels including display, tablet and mobile. In his role as Senior Vice President, North America, for Yahoo! he led the transformation of their go-to-market strategy based around solution selling across search, display, video, social and mobile, while increasing speed to market. As President at Time Inc. Media Group, a division of Time Warner, Wayne managed four operating divisions.
Wayne’s proven leadership skills, sales prowess and consumer-centric mindset uniquely position him to bring Valassis’ vision of intelligent media delivery to life. Wayne holds a Bachelor of Science degree from the Ohio State University.